What is a good click-through rate for email?

A good click-through rate for email can range from 1% to nearly 5%, based on the industry. On average, it’s good to anticipate a click-through rate of 2.5%—although it’s better to aim for around 4% if that is achievable in your industry.

Email is still king. With so much new other options nowadays, email remains as the best marketing approach. And one powerful metric is email click-through rate.

With a good handle of average email click-through rate email, marketers gain a way to optimize their marketing CTRs. If their email marketing software supports click-through performance analysis, then they just need to make the most of it too.

Most of your customers are probably curious, so you may be able to entice them to click through to your site by offering them a “teaser.” For example, you could promote a sale and tell your customers in your email that they are entitled to a discount of 20%, 30% or 40%, but they need to click through to your site to find out how much they can save. Click-through rate measures how many times recipients click a link in your email, and it is the main marker of audience engagement. The higher your click-through rate, the more things are going well for your emails; it means that you’re not only getting great inbox placement, but also that your content is engaging and relevant, so people are.

Do you know the best, average, and decent CTRs in your business sector? Read on and discover some key email click-through rate and related marketing metrics that you should know for 2021.

How to Increase Your Email Click-Through Rate Using Storytelling. It used to be so easy to get the attention of your target customers. You’d have a new product or event to announce so you’d craft up an email campaign, send it to a list and watch the clicks and sales come rolling in. But then it all changed. People’s attention span got shorter, and the number of marketing messages competing for their attention got bigger.
Email Institute found that emails with animated GIFs see an increase in click-through rates of up to 26%. And a Dell case study on using GIFs in email showed: 103% increase in email conversion rates; 42% increase in click-through rate; 109% increase in revenue (Quick note: Make sure your GIFs are under 1MB.

Email Click-Through Rate Table of Contents

Whoever said email is dead? The truth is email continues to see great results in the online marketing world. This is because these trusty online correspondences directly reach customers.

Email is the only communication channel that provides the outcomes inside 72 hours after being sent. What’s more, you can gauge its efficiency using similarly effective metrics that are now easier to use.

Marketers track and measure their marketing campaign effectiveness mainly to strengthen lead generation. So what’s the most crucial metric to monitor and measure? How do you know if your campaigns are doing great?

Print chart

Download JPEG image

Download XLS

Most Important Monitored Email Marketing Metrics 2019

Click-Through Rate

%

Conversion Rate

%

Open Rate

%

Unsubscribe Rate

%

Bounce Rate

%

Source: Atomic Reach

Designed by

An email click-through rate is a very important email marketing metric. A simple click-through rate definition is that it’s the number of people who had clicked on at least one link in your email campaign.

A high CTR is typically a positive sign that your email marketing initiatives are good. This means your campaigns are relevant and your audiences are acting on them. A low CTR, on the other hand, means things should be improved.

It’s no wonder up to 70% of marketers monitor CTRs as a way to measure the success of their email marketing campaigns.

Email CTRs change every year and vary per industry and location. One industry’s high can be another’s average or low.

There are also good and bad days to send emails. Marketers do need to consider, track, and measure a myriad of things. To ensure your marketing efforts succeed, let’s focus on this very important metric.

Good Email Click-Through Rate in 2021

How to improve email click-through rates

Nowadays, any market should already know how to calculate email click-through rate. This is done using email click-through rate formula, i.e., the number of clicks divided by the total emails sent (minus bounces).

To maximize a CTR’s efficiency, a marketer should measure a single click in two methods. First is by measuring clicks by an individual person. Second is by measuring individual clicks.

For 2021, the average email CTRs is 2.69% across all industries.

Achieving strong CTRs

To achieve strong CTRs in PPC, a market must do several things.

First, you need to have cost-efficient clicks. Second, you must use targeted keywords to bid on. Third, a marketer must be capable of effectively grouping keyword segments fast. This is to enable closer targetting.

To facilitate these important things, a marketer must have the tools and strategies to closely integrate relevant keywords with landing pages and ad content.

Don’t forget that your (Google) Quality Scores–an important PPC success predictor–depend largely on your CTR. So if your CTRs are high, you’ll have better Quality Scores. Remember also to optimize your email campaigns using the best email marketing applications.

Print chart

Download JPEG image

Download XLS

Average Click-Through Rates for Email Campaigns per Industry 2019

Agriculture, Forestry, Fishing & Hunting

%

Real Estate, Design & Construction Activities

%

Government

%

Media, Entertainment, & Publishing

%

Education

%

Unknown

%

Construction, Contracting, & Manufacturing Help us out by donating!teach to be happy.

%

Engineering, Architecture, & Design

%

Logistics & Wholesale

%

Healthcare Services

%

Financial Services

%

IT / Tech / Software Services

%

Source: Campaign Monitor

Designed by

How to increase CTR on PPC campaigns

The PPC game is always shifting, but it’s constantly highly competitive. So it’s important to ensure that your marketing campaigns have high CTR and conversion rates. Aside from good targeting, the second key to success is marketing creativity.

You must ensure that your ads reach your target audience. It’s a no-brainer that when emails are shown to the wrong people, they’ll likely won’t click on the ads. This happens when:

Your targeting method is not right
You’re selecting the wrong keywords
You’re using the wrong targeting criteria
You need to use segmented marketing campaigns.
You need to use more specific marketing programs.

Then, it boils down to the level of creativity. You must:

have an irresistible offer to generate clicks
deliver content specifically tailored to your particular audience
use keywords that they’re searching for.
Always ensure that your visuals (videos or images) are captivating and engaging.

Support Strategies

How to increase your email click through rates

Your efforts should not stop there. On top of doing all those things, an efficient marketer should then begin undertaking support techniques to boost CTR.

Some of these support methods include the need to:

offer flash sales
integrating urgency in your content
offer limited-time-only discounts
clearly mention when a sale will be ending.

Marketers should also take full advantage of every element of the entire ad platform.

For instance, it’s good practice to use multiple ad extensions for your Google AdWords. Don’t forget to put your location map, seller ratings, and your contact details. These ad extensions can provide you that added edge against others.

Likewise, you should test the various ad formats and CTA buttons in your Facebook ads.

You can actually use marketing apps like HubSpot to enhance your AdWords campaigns. By integrating your campaign data with Hubspot, for instance, you can automatically monitor ad conversions and keyword efficiency.

You can use all the features for free for a period of time to see if the software matches your needs. Simply sign up for HubSpot free trial he